Čeština
More Efficient Promotions: Hot Topic of Czech Retail Market
Zuzana Mračková | 04.01.2010Czech households in the time of crisis don´t often seek for “the cheapest” but they systematically look for the highest value for the lowest price available. Currently there is the explosion of FMCG shopping for discount prices in the market, resulting in a dramatic decrease of profitability of all the players involved.
Bio Summit with extended conference scope: LOHAS - Lifestyles of Health and Sustainability
Zuzana Mračková | 08.12.2009
Consumers all over the world as well as numerous producers all the more start to adopt the values, such as sustainability, consumer responsibility or ethics. The share of responsible companies as well as individuals that invest into ecological buildings, energy saving appliances, prefer nature based products like organic food, organic cosmetics or recyclable packaging keeps on growing.
Shopper Marketing as a new vision of successful category management
Zuzana Mračková | 23.11.2009The conference Category Management 2009, which took place on 19th November in TOP Hotel in Prague, fully confirmed what many experts had felt.
Retail Summit 2010: How to bounce off the bottom and save money at the same time
Zuzana Mračková | 09.11.2009Organizers of Retail Summit 2010 announce the program is almost complete and they offer to the potential participants a possibility to register for the conference by the end of November using advantageous condition, a discount of 5 000,- CZK for very early birds.
Almost 100 professionals have already registered for the conference, which is going to discuss opportunities that the current difficult time brings to the cooperation of retailers and producers (Category Management, 18th November 2009 in Prague)
Zuzana Mračková | 05.11.2009Already almost 100 experts – representatives of suppliers and retailers – plan to come to TOP HOTEL in Prague on Wednesday 18th November to discuss whether or not it is the right time now, in the difficult era, for both sides to cooperate more and how to use this opportunity in category management practice. The discussion topics at the 8th year of the conference Category Management will be ushered in by presentation of one of the biggest experts of this field, Jerry Singh from USA. He has also offered to lead a detailed two-day training immediately following the conference.
The conference Retail in Detail/Loyalty over Gold discussed the ways to increase loyalty in retail
Zuzana Mračková | 05.10.2009Since longer, the specialized conference from the Retail in Detail series has not seen such a record number of participants. This year’s even with the topic of Loyalty over Gold (took place on September 30, 2009 in andel’s hotel in Prague) attracted 170 participants and 15 speakers. The highest relevance of the topic for today’s retail business has been also confirmed by a very intensive discussion during the event and by the feedback delivered via research among participants.
Jerry Singh, main star of Category Management 2009 conference, on Global Recession
Zuzana Mračková | 09.09.2009The hottest question on Category Management is obvious: What is the effect of the current Global recession on Category Management? We can expect retail giants like Walmart, Tesco or Carrefour to continue their emphasis on private label in today’s economic environment, so how does it affect Category Management?
Retail Summit 2010: How to bounce back from the bottom? (Note down a reservation for February 2–3, 2010)
Zuzana Mračková | 07.09.2009Retail Summit 2010: How to bounce back from the bottom?(Note down a reservation for February 2–3, 2010)
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