Just rarely in the almost ten years history of the conference series Retail in Detail three was found a topic so much corresponding with the actual demand for information in retail, solving the question of efficient promotions.
Promotions have always played a key role in the retail market, but in the time of economic crisis this topic is strongly connected with the mere survival of retailers and their suppliers. As the most recent market surveys prove, current promotions are not only the main sales-generating engine, but unfortunately also the main source of losses and decreasing loyalty towards chains and brands.
(Prague, 1st march) Financial crisis, strengthened by social and economic problems and growing sense for consumers responsibility, is changing the economic and business environment. Influence of this „green“ revolution affects more than just traditional organic food markets or movements for environment protection. If companies don’t adapt to these challenges they will have troubles to succeed in the market in future.
Currently the whole world deals more or less with the consequences of global crisis.
IN CRISES MODERN RETAIL FORMATS LEAD IN THE CENTRAL AND EASTERN EUROPE
Where do customers of Central and Eastern Euro
Thanks to the participation of more than 850 delegates Retail Summit 2010 became the biggest gathering of key CEE retail market players in the sixteen years history of this event. Research among the participants has proved another - even more pleasing - highlight of this conference year: its information value was perceived as the highest one in the last ten years. This can be explained by excellent and well-balanced level of all discussion sessions of the Retail Summit 2010.
Retail Summit has just experienced the best-attended event in its sixteen years history. More than 850 participants have most intensively discussed how to overcome the crisis which already fully influences the retail market in Czechia and in other CEE countries.
Did We Already Reach the Bottom?
What is the exact status of the Czech economy now? Can we think about bouncing off the bottom at all or is it more relevant to get ready for continuing fall?
The current crisis has affected also the retail sector and its consequences will be in various forms revealed still in the coming years. The more it is needed to think where the industry is heading for, which are its closest challenges and opportunities and what we can expect in the medium-term perspective.
The specialized discussion section Retail & What to expect, which will take place during the Retail Summit on 3rd February 2010 in Prague, will seek answers for these questions.
Retail market is found in very difficult development period, which will not end even after immediate subsiding of the main consequences of the global crisis. Most experts agree the future market will be very demanding and only the players with clear vision, aggressive spirit and firm values can succeed. It is not a coincidence then that organizers of Retail Summit 2010, which will take place on 2nd and 3rd February 2010 in Top Hotel Praha, have invited Prof. Götz Werner, who is one of the best European examples of a businessman of this kind, as a keynote speaker.
The biggest summit of key players of Central European retail market is in its 16th year meeting an extraordinary interest of participants. Nearly one month before the summit there has been registered a record-breaking number of delegates - 450.