Press releases

Price war in German food retail industry is only jus-tified to a limited extent (GfK press release)

Zuzana Mračková | 22.07.2010

Nuremberg, July 12, 2010 – Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany.

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GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic

Zuzana Mračková | 19.07.2010

Multi-Dimensional Insight Reveals Emergence of New Era in Shopping

New York, NY – July 14, 2010 – GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors.

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Understanding the New Consumer

Zuzana Mračková | 30.06.2010

http://www.gfkinsights4u.com/insights4u.cfm?articleID=271

 

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GfK CEE Newsletter - Retail & Shopper Research (June 2010)

Zuzana Mračková | 15.06.2010

3.6.2010 - Prague

GfK CEE Newsletter - Retail & Shopper Research

PDF version

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Marketing Management 2010: Is really the work of marketers currently mostly driven by the need to hold down?

Zuzana Mračková | 07.05.2010

This year’s conference Marketing Management, which was held on 5^th May 2010, attracted around 150 attendants to the Prague hotel Grand Majestic Plaza. They came to share ideas and experience on how it is possible not only to “survive” on the current market, but also to grow, if only the marketers have enough courage.

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Marketing Management 2010: Mirror of courage in marketing

Zuzana Mračková | 04.05.2010

This year’s conference Marketing Management, which will be held on 5^th May 2010 in Prague hotel Grand Majestic Plaza, seeks to do impossible – restore courage and belief that innovativeness pays off in the era of aggravated economic condition into Czech marketing.

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How to get off the promotion train, which goes in the bad direction? (Press release for the conclusions of the conference Retail in Detail/Efficient Promotions, April 2nd, 2010)

Zuzana Mračková | 02.04.2010

 

Just rarely in the almost ten years history of the conference series Retail in Detail three was found a topic so much corresponding with the actual demand for information in retail, solving the question of efficient promotions.

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Promotions have always played a key role in the retail market

Zuzana Mračková | 04.03.2010

Promotions have always played a key role in the retail market, but in the time of economic crisis this topic is strongly connected with the mere survival of retailers and their suppliers. As the most recent market surveys prove, current promotions are not only the main sales-generating engine, but unfortunately also the main source of losses and decreasing loyalty towards chains and brands.
 

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Were you surprised by the financial crisis? If you don’t change your processes and values the worst is still ahead of you.

Zuzana Mračková | 02.03.2010

(Prague, 1st march) Financial crisis, strengthened by social and economic problems and growing sense for consumers responsibility, is changing the economic and business environment. Influence of this „green“ revolution affects more than just traditional organic food markets or movements for environment protection. If companies don’t adapt to these challenges they will have troubles to succeed in the market in future.

 

Currently the whole world deals more or less with the consequences of global crisis.

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Interview with Volkert Engelsman – Regal 2/2010

Klára.Máziková | 25.02.2010
Volkert Engelsman
Interview – Regal 2/2010

More informed and fair shopping is ahead of us
This year of the conference Bio Summit will deal with topics of permanent sustainability and ethics in business. As a key note speaker there will be Volkert Engelsman, Managing Director of the Eosta company from Netherlands.

Can you please tell us a bit about the company Eosta and its initiatie Nature and More?

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